Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you’ll face as you collect, curate, and analyze the data crucial to the success of your business. You’ll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support.
ABOUT THE BOOK:
Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics.
Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels.
This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed.
- Data science for the business professional
- Statistical analysis using the R language
- Project lifecycle, from planning to delivery
- Numerous instantly familiar use cases
- Keys to effective data presentations