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Product Research Rules

Product Research Rules
出版时间:2020.11
官网链接:O’Reilly
下载地址:百度网盘(PDF+EPUB)
提取码    :2rvt

内容简介:

Digital product research doesn’t have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks–easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.

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